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Nonprofit Times shares Church Mutual® severe weather preparedness tips

Eric Spacek, assistant vice president - Risk Control, shared with Nonprofit Times readers the steps nonprofit leadership can take to weather this summer's storms.

Aston University spin-out wins start-up prize at life sciences and medical technology industry awards show

MESOX, a spin-out from the pharmaceutics group at Aston Pharmacy School, develops drug carrier technology to improve medicine formulations The company won the Start-Up prize at the Medilink Midlands Awards 2024 The prize is awarded to a new company that shows a promising future. A spin-out company from Aston University’s pharmaceutics research group has won a medical technology and life sciences industry award. MESOX, which was founded by Aston University pharmaceutics lecturer Dr Ali Al-Khattawi, won the Medilink Midlands Start-Up Award, which is presented to a newly established company that shows a promising future. The Medilink Midlands Business Awards showcase the best collaborations between industry, academia and the NHS across the Midlands. This year’s ceremony was held at the Athena in Leicester on 9 May. The awards were established by Medilink Midlands, which provides specialist business support to boost the region’s economic output from the life sciences industry. Working alongside the Midlands Engine and other strategic alliances, it helps stimulate additional and value-added growth of the Midlands as a prosperous community for life sciences. With in-depth expertise in particle engineering for drug delivery and pharmaceutical spray drying, MESOX uses IP-protected carriers to improve the bioavailability and efficacy of pharmaceuticals, partnering with pharmaceutical and biotechnology companies to bring challenging therapeutics to market. In its citation, Medilink Midlands described MESOX as “transforming pharmaceutical formulation with its game-changing carrier technologies.” As a winner of a Medilink Midlands award, MESOX will now be entered into the UK National Awards, the ceremony of which takes place on 11 July 2024 in London. Dr Al-Khattawi said: “We are delighted to have won this prestigious award, which highlights the outstanding research and development work being done by the MESOX team and the immense potential of our company to transform the medicine formulation development landscape. Through collaboration with other pharmaceutical companies, clinicians, academic researchers, and by engaging directly with patients to understand their needs, we aim to innovate and advance drug delivery science into life-saving therapeutics. “At MESOX, our ambition is to be a global, research-based pharmaceutical company rooted in the Midlands, dedicated to developing life-saving therapeutics at speed and resource-efficiency. Our ultimate goal is to enable healthier lives for patients worldwide and ensure better global access to essential medicines.”

Aston University hosts event to foster innovation in crisis and disaster research

The two-day conference brought together academics and policy experts Its aim was to strengthen crisis and disaster research cooperation between institutions in Taiwan and Nepal with Hounslow Borough Council and Birmingham City Council The event laid the groundwork for ongoing cooperation and knowledge exchange in disaster management. Aston University has welcomed a delegation of global disaster management experts to a two-day conference aimed at fostering collaboration and innovation in crisis and disaster research. The event held at Conference Aston from 12 to 14 May 2024 brought together leading academics, policy experts and industry professionals, with a particular focus on strengthening cooperation between institutions in Taiwan and Nepal together with Hounslow Borough Council and Birmingham City Council. Since mid-2019, a concerted effort has been underway to harness innovative technologies for geoclimatic hazards monitoring in Nepal, the Philippines and Bhutan. Supported by the National Science and Technology Center for Disaster Reduction in Taiwan, this initiative has seen meaningful partnerships between British and Taiwanese stakeholders, driving advancements in real-time data capture for earthquake activity, rainfall patterns and wind dynamics crucial for effective crisis and disaster governance. Dr Komal Aryal, a lecturer in crisis and disaster management at Aston University, said: “I was wonderful to welcome such esteemed experts and colleagues to campus for this important event. “Sharing success stories and addressing implementation challenges to emerging technologies in local crisis and disaster management is vital in strengthening digital research infrastructure and networks at the grassroots level in countries like Nepal, Bhutan, the Philippines and other Himalayan regions. “The event served as a nexus for fostering partnerships among academia, policymakers, industries, emergency services and humanitarian volunteers across the UK, Nepal and Taiwan. “These collaborations are essential for driving impactful solutions and strategies in disaster management.” Professor Zoe Radnor, Pro-Vice-Chancellor and Executive Dean of the College of Business and Social Sciences at Aston University, said: “I’d like to thank everyone who attended this important event around disaster management. “It was wonderful to see the renewed commitment to enhancing crisis and disaster research cooperation which are integral to developing comprehensive and sustainable disaster response frameworks. “I am delighted to see draft plans produced for future joint collaborative activities, laying the groundwork for ongoing cooperation and knowledge exchange in disaster management.” Rev. Weilien Lin, programme secretary, Church and Society Committee, the Presbyterian Church in Taiwan, said: “This conference marks a significant step forward in our collective efforts to enhance global resilience to disasters. “By bringing together diverse expertise and fostering meaningful partnerships, we are better equipped to address the complex challenges posed by natural and man-made crises.” Professor Yie-Ru, from Chiu Tzu Chi University, Taiwan, said: “Aston University and Tzu Chi universities have entered into a Memorandum of Understanding (MoU) to collaborate more closely in addressing disaster and crisis management studies not only in Taiwan and the United Kingdom but also abroad. “This partnership marks a significant step forward in our shared commitment to enhancing global preparedness and response to emergencies, fostering cooperation and knowledge exchange across borders.” Mayor Narulal Chaudhary, general secretary of Municipal Association of Nepal elected mayor of Ghorahi Sub Metropolitan City, said: “This relationship with Aston University stands as a testament to how collaboration can foster disaster resilience and fortify crisis management efforts, especially in regions like the Himalayas in South Asia where vulnerability to natural disasters like earthquakes is significant. “As someone elected as the mayor of Ghorahi Sub Metropolitan City, a region highly susceptible to earthquakes, I believe that such collaborations are crucial in equipping communities with the knowledge and resources needed to mitigate risks and respond effectively in times of crises.”

The harmful impact of stigma on individuals struggling with opioid addiction

People in recovery from opioid use disorder often struggle with decisions to tell others about their past substance use, treatment, and/or recovery. Although disclosures that go well can lead to social support that is helpful for recovery, disclosures that go poorly can lead to stigma that can harm recovery. Valerie Earnshaw, associate professor in the College of Human Development and Family Sciences at the University of Delaware, specializes in speaking about addiction and stigma and can speak on this phenomenon.  She recently spoke about this topic a the annual Marion H. Steele Symposium at UD.  Earnshaw charted the growth of the opioid crisis in the United States, discussed stigma as a complex social process with the power to affect health outcomes and shared her work on an intervention she designed to help people with the disclosure process. She can be contacted by clicking her "View Profile" button. 

A Beginner’s Guide to Expertise Marketing

It’s no secret that audiences are consuming more content online than ever before. Because of this, organizations around the world are trying to keep up with content marketing programs but end up focusing too much on speed and not nearly enough on quality. From click bait to fake news, today’s savvy audiences are quick to abandon websites serving misleading and uninformed content. They are now actively seeking out sources that demonstrate a high-level of knowledge and credibility – which is where expertise marketing comes into play. According to Edelman’s Trust Barometer Study, experts play a vital role in establishing credibility amongst audiences and developing more meaningful interactions with businesses and organizations. As far back as their 2019 report results showed that 56% of people trust businesses as a source of news and information while only 47% trusted the government. On top of that, they also reported that 73% of participants were worried about false information or fake news being used as a weapon. This distrust has only gotten worse since COVID and the polarizing politics of recent years. With this in mind, there’s a real opportunity for knowledge-based organizations to step up and show their smarts through expertise marketing. What is Expertise Marketing? Expertise marketing is the practice of making the knowledge and skills of your human resources more visible to your partners and audiences. It draws attention to the value that your people can bring as brand ambassadors and strategically leverages the work your experts are doing to tell a more personal story. In many cases, expertise marketing can also be used to showcase your strengths in research and innovation. Creating a stronger digital presence, expertise marketing more effectively uses your channels to connect with audiences such as media, customers, partners and donors. It builds a sense of trust with your audiences and above all else, it helps establish your reputation as an industry leader. Expertise Marketing Defined: The practice of collectively promoting an organization's experts as brand ambassadors to demonstrate their skills or knowledge. Best practices to publish and connect organizational expertise in ways that foster internal discovery, collaboration, shared knowledge and diversity. Activities that leverage expertise to nurture conversations and connections with audiences such as media, customers, partners, government and funding agencies. How to Make Your Expertise More Visible Properly executed, expertise marketing is about harnessing your in-house expertise and making it more visible. By delivering comprehensive, relevant information in a visually engaging format, you can create a window into your organization that helps audiences better understand your offering and encourages more meaningful conversations. Here are three areas where expertise excels: On Your Website There’s a good chance that you already created touchpoints for expertise marketing but they’re just not optimized for audiences. For example, many organizations are unaware that the “About Page” is the second most visited page on a website and may overlook its potential for attracting audiences. Other webpages that strongly benefit from expert content include: Speaker’s Bureaus Media Rooms Employee Directories Faculty Directories Blogs Employee Intranets Awards Recognition Research & Technology Transfer Through Search Engines Content marketing and search engine optimization (SEO) go hand-in-hand – and it’s key to making your expertise more visible. In Google’s search algorithm, factors like trust and authority are significantly impacted by items such as content and expertise. While SEO is no small task, tools like the ExpertFile Platform are designed to make aggregating and optimizing expert content as seamless as possible. In addition, organizations can also improve their rankings by: Identifying and showcasing a range of expertise Using rich media to display expert content Regularly updating your website with expert content Producing content related to current trends and emerging news In The Media For many organizations, media opportunities are an afterthought but it’s the perfect way to highlight your expertise and attract a broad range of audiences. Media outlets are constantly on the hunt for topic-specific experts to speak at conferences, weigh-in on their editorials and enhance the overall quality of their reporting. By making your experts more visible to this audience, you’re not only building your brand reputation as an industry authority but you’re also creating opportunities for new revenue. Starting an Expertise Marketing Program Bringing an expertise marketing program to life starts by taking a deeper look at your human resources and pinpointing the people in your organization who can support your expertise marketing initiatives. This post on Identifying Expertise is a great starting point for understanding what makes someone an expert and how you can position them for various tasks in your expertise marketing program. From there, it’s about getting buy-in from key stakeholders, collaborating across departments to surface expert content and strategizing with your team about where your expertise is best served. Download The Complete Guide to Expertise Marketing For a comprehensive look at how expertise marketing benefits the entire organization and drives measurable return on investment, follow the link below to download a copy of ExpertFile’s Complete Guide to Expertise Marketing: The Next Wave in Digital Strategy or download one of our tailored Guides for Corporate & Professional Services, Higher Education Institutions, Healthcare Institutions or Association & Not-for-Profits.

MEDIA RELEASE: CAA Manitoba Urges Drivers to Slow Down and Move Over

A recent study conducted by CAA Manitoba revealed a knowledge gap in how drivers understand and comply with Slow Down Move Over (SDMO) laws. According to the study, 85 per cent of drivers claim they are aware of the SDMO law – however, only 41 per cent have a clear understanding of its definition. The survey also found that a third of drivers (30 per cent) confuse the SDMO law with the one that requires drivers to give emergency vehicles the right of way and clear passage when stopped on the side of the road. “This data shows us that there is a big divide and misunderstanding between the law in theory and the law in practice,” says Ewald Friesen, manager of government and community relations CAA Manitoba. “Lack of understanding of the Slow Down Move Over law poses a significant safety risk for tow truck operators and emergency vehicles on the province's roads." To help keep tow operators safe, CAA Manitoba is using National Slow Down Move Over Day to remind drivers of the law, its purpose and penalties for non-compliance. On May 14, all CAA Clubs across Canada are coordinating a National Slow Down Move Over Day, part of a broader campaign to remind motorists to be mindful and cautious around truck operators assisting others on the roadside. Across North America, more than 100 tow truck drivers have been killed in the last decade after being struck by oncoming traffic while helping stranded motorists with flat tires, breakdowns, and collisions. Given the lack of data collection on these types of deaths, this number is very conservative. Add to that the significant number of injuries and near misses demonstrates just how important it is to educate the public about the Slow Down Move Over law. “Tow truck operators face a high risk of injury when on the side of the road or in a live lane helping stranded drivers. “These are real people with friends, families and loved ones,” says Friesen. “CAA Manitoba will always advocate for their safety to create safer roads across Manitoba for everyone, including those working alongside it.” In Manitoba, the SDMO law requires drivers to slow down when a vehicle is working along the roadside. If the posted speed limit is less than 80 km/h, drivers are required to slow down to 40 km/h. If the posted speed limit is 80 km/h or higher, drivers are required to slow down to 60 km/h. Drivers are not as concerned for the safety of tow truck operators as they should be. The survey also found that when compared to other types of emergency vehicles, Manitoban drivers tend to slow down less for tow truck operators. While motorists say they will reduce their speed and fully change lanes when they encounter emergency vehicles like police (95 per cent), ambulances (93 per cent) and fire trucks (89 per cent) only 70 per cent will slow down and move over for a tow operator. “Everyone deserves a safe place to work, including tow truck operators who are working in extremely unsafe conditions, "says Friesen. “ CAA Manitoba will continue to educate the public on road safety, and bring awareness to the laws that have been put in place to protect tow operators along with other emergency roadside assistance.” CAA Manitoba is encouraging motorists to get informed on the laws put in place to protect tow operators and other emergency roadside assistance on National Slow Down, Move Over Day. To learn more about Slow Down, Move Over, visit: https://www.caamanitoba.com/advocacy/government-relations/slow-down DIG Insights conducted an online survey on behalf of CAA Manitoba between October 26th –November 6th, 2023, of 758 Manitoba drivers aged 18-75 years. Based on the sample size and the confidence level (95 per cent), the margin of error for this study was +/- 3 per cent

STORY: CAA Clubs Across Canada join forces on National Slow Down Move Over Day 

Every year, CAA clubs across Canada mark the second Tuesday of May as National Slow Down Move Over Day. This year, National Slow Down Move Over Day is on May 14, 2024.  To help keep tow operators safe, CAA South Central Ontario is highlighting the importance of National Slow Down Move Over Day. Everyone deserves a safe place to work including tow truck drivers who are working in unsafe conditions. According to a recent CAA survey of 1,516 Ontario drivers, while almost all drivers comply with Ontario’s slow down move over law, nearly half admit to not slowing down and moving over for tow trucks because they were not aware they had to. As we approach the summer driving season, it is important for drivers to slow down and move over when approaching a roadside emergency rescue. By doing so, we can help protect the lives of those who work on our roads and highways and make our roads safer for everyone.  In Ontario, the SDMO law requires drivers to slow down, and if there is space and it's safe, move over one lane when approaching a stopped emergency vehicle, including tow trucks, with flashing lights. Fines could range from $400 to $2,000 and three demerit points if convicted and possible suspension of driver's licence for up to two years.  As a longtime advocate of road safety, CAA has been pushing for safer roads for everyone.   Learn more about CAA SDMO efforts here: https://www.caasco.com/advocacy/road-safety/slow-down-move-over

Covering the 76th Anniversary of the State of Israel's Declaration of Independence - our experts can help

The anniversary of the State of Israel's declaration of independence holds profound significance, symbolizing the realization of a long-held dream for the Jewish people and reshaping the geopolitical landscape of the Middle East. This event matters to the public as it commemorates the birth of a nation and underscores enduring themes of identity, self-determination, and resilience. As journalists consider coverage of this milestone, there are several compelling story angles to explore, appealing to a broad audience: The historical context and significance of Israel's declaration of independence Personal narratives and experiences of individuals involved in the establishment of the state Political and diplomatic implications of Israel's independence for the region and beyond Social and cultural developments in Israeli society since its inception Challenges and achievements in Israel's journey as a modern nation-state Reflections on the ongoing quest for peace and coexistence in the Israeli-Palestinian conflict As we commemorate the 76th anniversary of Israel's declaration of independence, journalists have an opportunity to delve into these multifaceted narratives, shedding light on the complexities and enduring impact of this historic event. Connect with an Expert about the 76th anniversary of Israel's declaration of independence: Robert Rabil, Ph.D. Professor · Florida Atlantic University Jeremy Pressman, Ph.D. Associate Professor of Political Science, Director of Middle East Studies · University of Connecticut David Mednicoff Department Chair and Associate Professor of Middle Eastern Studies and Public Policy · University of Massachusetts Amherst Jennifer Hansen-Glucklich Associate Professor of German · University of Mary Washington To search our full list of experts visit www.expertfile.com Photo Credit: Taylor Brandon